Starbucks Cerca De Mí | In many Latin American countries, Starbucks is not the go-to destination for people on their way to work or school. In Venezuela, the coffee chain has been around since 1990. So what makes this coffee chain so different from others?
Venezuelans have an affectionate nickname for Starbucks that translates to “Cerca de Mi” – translated as “near me” in English. The name reflects the company’s efforts to cater to its local Venezuelan clientele. With a unique blend of coffee beans and a friendly staff, Venezuelans are able to enjoy the Starbucks experience without leaving the country.<END>>
How Venezuelan Coffee Chain Started
The Starbucks brand has been around for 40 years, and it’s spreading like wildfire. In the United States, the coffee chain is a go-to destination for people on their way to work or school. But in many Latin American countries, the company is not all that popular.
In Venezuela, the coffee chain has been around since 1990. As a result of this long run, Venezuelans have a special nickname for Starbucks: “Cerca de Mi” – translated as “near me” in English. The name reflects the company’s efforts to cater to its local Venezuelan clientele. With a unique blend of coffee beans and a friendly staff, Venezuelans are able to enjoy the Starbucks experience without leaving their country.
History of Venezuelan Coffee Industry
I’ll be the first to admit that I’m not an expert when it comes to coffee. That said, I can tell you that there is much more than meets the eye when it comes to the beverage.
Did you know that coffee has been around since at least 400 AD? And that it’s grown in popularity over the past few hundred years? It’s true! Coffee is now one of the most popular drinks in America and all over the world.
A lot has changed with coffee since its inception. For instance, manufacturers now figure out how to process beans better so they are able to maintain their flavor profile. They also found ways to control pests so they didn’t damage crops.
Coffee beans come from a plant which is unique because it only needs water, sun, and soil for it to grow (provided you’re near a rainforest!). However, many people don’t know that coffee trees take five years before they produce any fruit or flowers.
Starbucks in Venezuela
Starbucks has been in Venezuela for over 25 years. But it’s not the go-to coffee chain for Venezuelans. Why?
Venezuela is a country with very different tastes, which you can see in their local coffee chains like Royal Cup Cola, Cafe de America and Cafe de Los Deseos.
Despite the popularity of those other chains, Starbucks has made an effort to cater to its unique customer base by utilizing quality coffee beans and friendly staff members. It’s also found some success by offering more affordable prices than some of its competitors.
With a unique blend of coffee beans and a friendly staff, Venezuelans are able to enjoy the Starbucks experience without leaving the country.
Why Is Starbucks Cerca de Mi?
The Latin American culture is rich and diverse, with many different traditions and tastes. Starbucks has found a way to provide the same quality and service as its US locations, while also adapting to the specific needs of Latin America.
The first Starbucks opened in 1990 in Venezuela. It was called “Cerca de Mi”, which translates to “near me” in English. The name reflects the company’s efforts to cater to its local Venezuelan clientele.
With a unique blend of coffee beans and a friendly staff, Venezuelans are able to enjoy their favorite coffees without leaving their country.
What Makes Venezuelan Coffee So Special?
When you think about Starbucks in Latin America, you might think of the coffee chain’s famous red-and-white logo and their signature espresso drinks.
But if you’re in Venezuela, an integral piece of the Starbucks experience is the company’s embrace of Venezuelan culture and taste.
In fact, when it comes to food and beverage preferences, Venezuelans are not afraid to stray from the norm. For example, in many Latin American countries like Brazil or Argentina, it’s common for people to drink an iced latte or a frappuccino. In Venezuela? Not so much.
Venezuelans have a special love for chocolates and hot cocoa to satisfy their sweet tooth – not to mention a delicious blend of coffee beans that makes every cup a treat.
What Makes Venezuelans Different From Other Latin Americans?
In many Latin American countries, Starbucks is not the go-to destination for people on their way to work or school. In Venezuela, the coffee chain has been around since 1990. So what makes this coffee chain so different from others?
Venezuelans have an affectionate nickname for Starbucks that translates to “Cerca de Mi” – translated as “near me” in English. The name reflects the company’s efforts to cater to its local Venezuelan clientele. With a unique blend of coffee beans and a friendly staff, Venezuelans are able to enjoy the Starbucks experience without leaving the country.
Where to Buy Venezuelan Coffee at Home
If you can’t make it to Venezuela, there are a few ways to get your hands on some Venezuelan coffee at home.
To start, head to Starbucks, which offers a blend of Venezuelan beans in its Colombia Cielito Rojo Cafe menu. You can also order from Amazon or request that your local grocery store carry the beans for you.
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