TikTok is an insanely popular app that lets users make and share short videos. In fact, it’s so popular that it recently passed Snapchat in terms of monthly users. This speaks to the power of this platform, as there are plenty of other video-centric apps out there. But how can you go live on TikTok and capitalize on its popularity?
There are many great reasons to use a live streaming service like TikTok; for example, it makes it easier for your fans to interact with you. Exploring your creativity is also another bonus. For example, if you want to get noticed by potential agents or record labels, going live on TikTok is one way to do that.
How To Go Live On TIKTOK: The Ultimate Guide
If you’re looking to grow your audience on TIKTOK and get more views on your posts, going live will help you accomplish all of that. When you go live, your viewers can see that you are streaming the video. This alerts them that they need to tune in at a specific time and not just watch any old video of yours. As a result, they’ll be a lot more likely to tune in when you go live again. Here are some tips on how to go live on TIKTOK so that it gives an even bigger boost to your profile.
Set a Time & Date
The first thing you need to do when you’re setting up your live video is to decide when you want to start streaming. The best time to do this is at the beginning of your usual daily posting times. That way, your followers will be able to catch the live video in their feeds as soon as they log on. Try to avoid going live around times that users are more likely to be asleep. For example, if you usually post around 10am, don’t go live around midnight. This will reduce the number of people who are likely to see your live video and make the process less effective.
Create a Unique Room Name
The next thing you’ll need to do is create a room name for your live video. A room name is the name of the live video you’ll be streaming. This name is displayed to users when they click on it in their feed. Your room name should be short and descriptive. It should also contain the word “live” if possible. This will help to make your live video show up higher in feeds. Make sure it’s not too similar to the name of any other videos you’ve already posted, though.
Add a Description of What to Expect
Your description should be short, but detailed enough to give your followers an idea of what they’re going to see. You should also put the word “live” in the description so that users know they’re getting a real-time, unedited video. Depending on what you choose to do during your live video, you may want to put a brief summary of what you’re going to be saying or doing. This will help to catch your followers’ attention when they’re scrolling through their feeds.
Take the Time to Produce Good Footage
Your live video doesn’t have to be perfect, but it does need to be good enough that viewers won’t be disappointed by what they see. Start by making sure you’re in a quiet, well-lit place. Avoid places like busy streets, loud clubs, and other noisy places. Your followers will appreciate it if you make the video as easy to watch as possible by removing unnecessary noise. Don’t use a zoom lens if you can help it, as this can make it look like you’re recording from a long way away. Try to stay close to your subject but zoom out slightly. This will make it easier for your followers to see what you’re doing.
Go Live!
Once you’ve gone through all of the above, it’s time to go live! Make sure you’re dressed appropriately and are in a good frame of mind. Once you’ve started, try to talk to your followers as if you were having a normal conversation. Try to respond to comments and answer questions as quickly as possible. You can also use this time to ask your followers whether there are any topics they’d like you to cover in the future. Finally, don’t forget to thank your followers for watching once your live video has ended. That way, they’ll be more likely to tune in when you go live again later.
10 Best Practices for Going Live on TikTok
A new social media app hits the market every other day. But when TikTok hit the app stores, it became an overnight sensation and attracted more than 200 million users in less than a year.
With such a large user base, brands have been quick to see the potential of this new platform as a way to reach their target audience.
But while there’s no shortage of opportunities with TikTok, getting started can be tricky if you don’t know where to begin. Read on to find out everything you need to know about getting started with TikTok as a brand.
- Timeslot: Go Live when your audience is most active on the platform. Your best shot at landing on TikTok’s For You Page is by streaming when they’re online and scrolling.
- Length of time: Live sessions are limited to 60 minutes however TikTok recommends a sweet spot of 30 minutes.
- Stay active: Post a video prior to your livestream. That way if a user sees your video during the live broadcast, a special icon will appear that lets them enter your stream directly, win-win.
- Lighting: Good lighting can make a subtle yet major difference to the quality of your video. When setting up your Live, film in a well-lit area with natural lighting or consider using a ring light.
- Sounds: Keep background noise to a minimum. Make sure to broadcast from a quiet place so users can hear you without distractions.
- Internet connection: A steady Internet connection is key to hosting a successful stream. Invest in the best and make sure to test before you go live!
- Camera angle: Too much movement can lead to a shaky (and dizzy) stream experience so find a steady position for your phone or camera and lock it in place for the duration of your broadcast.
- Plan it out: While you don’t need a script, it is beneficial to have a solid plan of attack for your livestream in order to stay focused. Consider cue cards, or mapping out a series of talking points to keep you on track.
- Engage your audience: The best part of a TikTok LIVE is interacting with your followers in real-time. Keep an eye out in the chat and respond to comments, questions, or requests to really connect with your viewers.
- Moderate your Live: Creators have the option to filter comments, mute viewers from commenting, and block someone from their livestream if they so decide.
Going live can be a great way to increase brand awareness, generate leads, and even drive conversions.
But more importantly, it lets you connect with your community and engage with them on a more intimate level.
Conclusion
Going live is a great way to attract more followers on Tik Tok and it’s not as hard as you might think. All you have to do is set a time, create a room name, put some thought into what you want to talk about, and start streaming! Now is the best time to start going live since the feature has just been released and will likely help you grow your following even more.
